The Future of Ecommerce Web Design: Website Design Mistakes & How to Avoid Them

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By glaserinc2 months ago

Big Ecommerce companies and Online product selling start-ups have an outsized influence on the direction of tech and how content is consumed. Because of this, it is important to think through the issues that could derail your business today. It’s also important to have a sense of what you should avoid doing well – We’ll walk you through what you need to know so your site can be found by customers like never before.

Ecommerce web designers have a lot on their plates – making sure a website is optimized for search engines, building a User-Friendly UI & UX, and Mobile-friendly Website for an effective sales process. If your eCommerce store is missing out on the conversions it might be Because of this mistake.

Ecommerce SEO

Like any other online store, your SEO mostly depends on the products you offer and how you showcase them to Search Engines. Search engine optimization is an important factor in how well your website is found. No matter how much content you create, if your content isn’t properly optimized for search engines, it won’t appear high on the first page of SERPs. For years, eCommerce brands have been using search engines as one of their primary tools for optimization. 

Meta Tags in Ecommerce Website:

The old way of doing things has been rendered obsolete by better tools and techniques. There are a number of meta tags that you should consider when building a WordPress eCommerce website. There are a lot of meta tags for describing a website’s content, design, and functionalities, but if you want your website to be effective, well designed, and have an excellent performance all underneath, then focusing on a select few meta tags is the way to go. This is why we have assembled a list of meta tags that are useful for creating an effective eCommerce website.
Meta Title: <title> Best Ecommerce Website Development </title>
Meta Description:  <meta name=”description” content=”Best Ecommerce Website Development“>
Meta Keyword: <meta name=”keywords” content=”Website Developments, SEO Ecommerce “>

It is to be understood that the use of multiple meta tags on a single page can cause a penalty to the domain & de-rank website from SERP. Linking meta tags is one of the essential SEO strategies in building an eCommerce website. By doing it correctly, you can rank higher in search results and attract prospective customers who are looking for certain things on your website.

Additional Tips to get more sales through SEO:

  1. Understand the importance of SEO
  2. Create a plan for your product pages
  3. Avoid using Flash in your product images

UI & UX in Ecommerce Website:

UI and UX are the User-centred design and Implementation approaches of the webmaster. UX stands for User Experience. The UI/UX in E-commerce is the visual appearance of your website. It
includes all elements that users see when they interact with your company’s website. User experience (UX) contributes to customer satisfaction and retention by improving the overall user experience of your online store. The simplest definition is ‘how users perceive the functionality and usability of a website.’ Many eCommerce companies spend a significant amount of time and money creating excellent UX for their store to attract new customers and keep existing customers happy. If your store utilizes platform-specific solutions, such as Shopify Payments or WooCommerce payments, there is even more reason to invest in great UX.
The online shopping experience has evolved greatly since its inception, and it continues to do so as time goes on! If your eCommerce site isn’t keeping up with the times, chances are you could lose some customers. The UI and UX are the invisible aspects of a website that allow customers to interact with it. This could include graphics, menus, page layout, and even email notifications.

Mobile-friendly Ecommerce Website Design

What makes a website mobile-friendly? Does it have a larger screen size? Is the navigation clear and easy to understand? Are the elements optimized for small screens? If you answered yes to any of these questions, your website could benefit from being mobile-friendly. Badly designed websites tend to get more hits than those designed well. This can translate into better sales for online stores.

Mobile-friendly means are easy to use the site on your mobile device and add a new site to it when visiting the regular site. The key to a successful e-commerce website is crafting an experience that is easy to access on mobile devices. This doesn’t mean developing an entirely new layout. Rather, present topically relevant content which is optimized for tablets and less so for desktop computers. This means making sure that design elements are individually scalable and can be easily filtered by size within a website.

  • A mobile-friendly website gives your business an edge over your competitors and helps to build the brand image in the right manner.
  • It is economical too.
  • Mobile-friendly websites are very search-friendly, which means the pages rank higher in search results too.
  • It has always been said that one website is not enough for any
  • Improve User Experience

Essential Points to consider
1. Build your website using a CMS: 

Have you ever built a website from scratch? It can be quite daunting building everything yourself. That’s why CMSes are so vital to new webmasters and developers. CMS stands for the content management system. When you visit WordPress.org, Drupal.org, or Joomla.org you will find they all have a database of free CMS software that you can use for your website. Moving your website to a CMS can have many benefits for your business.

2. Design with your audience in mind: 

It is very important to design a website with your audience’s needs in mind. I have seen too many websites with features that nobody wants, including the site owner.

3. Make content easy to access:

Creating a website is one thing, making it easy to use is another. Content is king and users are the ones that make your website popular; it’s vital that you make it easy for them to find and read your content.

4. Maintain the structure of the site:

The design and layout of the website are not what the structure of your site offers. The structure is a structural design that supports and contains different web pages and is a crucial part of search engines because of the relationship between everything on your web page.

If you are looking to start a Perfect eCommerce site in 2021?

We offer full-service web designs that stand out in today’s lineup of websites. Our designs are all responsive and mobile-friendly. We focus on top user experience. After designing a website, we set up an online store from scratch so you can start selling right away. Our team would be happy to design your eCommerce website.