Traditional marketing is dead. Since the last decade, the field of marketing has been transforming through various forms of technology, as targeting and positioning have become more accessible through the internet and the rising number of smartphones globally. There have been numerous data sets and data points which are helping marketers to get detailed insights into consumer behavior. The time has never been so favorable for Digital marketers. With more than a billion people using smartphones and another billion joining the bandwagon in the next five years, it requires personalized marketing efforts. There is so much noise in the market that your brand can easily be lost in the crowd. The answer to detailed personalization is artificial intelligence-driven chatbots. In the last decade, a single message campaign would be targeted on all forms of audience and geographical locations. However, such messages now act as spam and frustrate the users. The tons of data gathered by various channels are meant to utilize and understand the data points to personalize your digital marketing journey. It’s almost 2020, and artificial intelligence has started to enter our homes, impacting various aspects of life in the form of smart devices, watches, Google Home/Amazon Alexa, chatbots, self-driving cars, and more. AI has compelling use cases in the field of digital marketing to improve customer experiences and achieve higher ROI on your campaigns.
Artificial intelligence is becoming increasingly widespread because:
- It is precision focused, has immense levels of accuracy, few to no scope of errors, which leads to higher work efficiency.
- Can churn and compute millions of data sets together to accumulate valuable insights.
- It can utilize the capabilities of various devices and technology to use an accelerometer, GPS trackers, voice assistants, and more.
- With these capabilities, it has various use cases across multiple sectors like finance, banking, marketing, retail, advertising, manufacturing, medical, healthcare, commerce, and more.
Below we have compiled a list of use cases on how AI and bots are transforming digital marketing:
Natural Language Understanding (NLU)
NLU equips chatbots to understand commands without a formal systematic arrangement of computer languages. Computers respond to computer languages, and NLU humanizes the content and communication in which the computer responds in human language. NLU requires a massive amount of training, and with time, it starts to understand the consumer intent, purpose and starts to interpret meaning. Various chatbots like Facebook messenger and Telegram are using NLU to communicate with their users in a specialized manner. With time, organizations can reduce overhead costs and have streamlined communication.